Privacy Policy

**Privacy Policy for Umer Ijaz Apps**

**Last Updated:** May 12, 2025

This privacy policy describes how Umer Ijaz ("I," "me," or "my") collects, uses, and shares information in connection with my mobile applications ("Apps") available on the App Store.

**1. Information Collection**

I may collect the following types of information when you use my Apps:

* **Device Information:** This may include your device model, operating system, unique device identifiers (such as Identifier for Advertisers (IDFA) subject to your consent under App Tracking Transparency), IP address, device language, and mobile network information.

* **Usage Data:** I collect information about how you use my Apps, such as the games you play, the features you interact with, the duration and frequency of your usage, and any errors or crashes that may occur.

* **Advertising Identifiers:** Subject to your consent via App Tracking Transparency (ATT) on iOS, I may collect and use your device's Identifier for Advertisers (IDFA) for advertising purposes.

* **In-App Purchase Information:** When you make in-app purchases, I receive confirmation that the transaction has occurred, but I do not collect your payment details (such as credit card information), as this is handled securely by the App Store.

* **Firebase Data:** My Apps may use Firebase services, which may collect data as described in Google's Privacy Policy (available at https://policies.google.com/privacy). This may include analytics data, crash reports, and performance information.

* **Information from Third-Party Advertising Partners:** My Apps integrate with advertising platforms such as AdMob, AppLovin, Unity Ads, and Facebook. These partners may collect information about your device and your interactions with the ads served within my Apps. This information may be used to personalize ads and measure their effectiveness. Their data collection and usage are governed by their respective privacy policies.

**2. Use of Information**

I may use the collected information for the following purposes:

* **To Provide and Improve the Apps:** To operate, maintain, and improve my Apps, including personalizing your experience and providing updates and support.

* **To Display Advertising:** To serve you with advertisements through AdMob, AppLovin, Unity Ads, and Facebook. This may include personalized ads based on your interests, subject to your consent where required by applicable laws (such as through ATT).

* **To Facilitate In-App Purchases:** To enable and process any in-app purchases you make.

* **For Analytics and Performance Monitoring:** To analyze how my Apps are used, monitor their performance, and identify areas for improvement using Firebase and potentially Integral Ad Science (IAS) for ad viewability and verification.

* **To Communicate with You:** To respond to your inquiries and provide you with important notices or updates related to the Apps.

* **For Fraud Prevention and Security:** To detect and prevent fraudulent activity and ensure the security of my Apps.

* **To Comply with Legal Obligations:** To comply with applicable laws, regulations, and legal processes.

**3. Sharing of Information**

I may share your information with the following categories of third parties:

* **Advertising Partners:** I share advertising identifiers (subject to your ATT consent) and usage data with AdMob, AppLovin, Unity Ads, and Facebook to serve and measure the effectiveness of ads in my Apps.

* **Analytics and Service Providers:** I use Firebase for analytics, crash reporting, and other services, and they may have access to your information as described in their privacy policy. I may also share data with Integral Ad Science (IAS) for ad verification and viewability purposes.

* **In-App Purchase Processors:** Your payment information for in-app purchases is handled by the App Store, and I receive confirmation of successful transactions.

* **Legal Authorities:** I may disclose your information to legal authorities if required by law or in response to a valid legal request.

* **Business Transfers:** In the event of a merger, acquisition, or sale of all or a portion of my assets, your information may be transferred to the acquiring entity.

**4. App Tracking Transparency (ATT)**

For users on iOS 14.5 and later, my Apps will request your permission to track your activity across other companies' apps and websites. You will be presented with a prompt asking for your consent to allow tracking via your device's Identifier for Advertisers (IDFA). If you do not consent, I will not use your IDFA for advertising purposes. However, non-personalized ads may still be displayed. You can manage your ATT preferences in your iOS device settings.

**5. Your Rights**

Depending on your location and applicable laws, you may have certain rights regarding your personal information, such as the right to:

* **Access:** Request access to the personal information I hold about you.

* **Correction:** Request that any inaccurate or incomplete personal information be corrected.

* **Deletion:** Request the deletion of your personal information.

* **Objection to Processing:** Object to the processing of your personal information for certain purposes.

* **Restriction of Processing:** Request the restriction of the processing of your personal information.

* **Data Portability:** Request to receive your personal information in a portable format.

* **Withdraw Consent:** Withdraw your consent at any time (where processing is based on consent).

To exercise these rights, please contact me at the email address provided below. I will respond to your request in accordance with applicable laws.

**6. Data Retention**

I will retain your personal information for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required or permitted by law. Usage data and advertising identifiers may be retained for a longer period for analytics and advertising purposes.

**7. Children's Privacy**

My Apps are generally not directed towards children under the age of 13 (or the applicable age of digital consent in your jurisdiction). I do not knowingly collect personal information from children without parental consent. If you believe that I have inadvertently collected personal information from a child, please contact me immediately, and I will take steps to delete such information.

**8. Security**

I take reasonable measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and I cannot guarantee absolute security.

**9. Third-Party Links and Services**

My Apps may contain links to third-party websites or services that are not operated by me. I am not responsible for the privacy practices of these third-party sites or services. I encourage you to review their privacy policies before providing any personal information to them.

**10. Changes to This Privacy Policy**